New webinar! Event Intelligence – get empowered by the API economy

New webinar! Event Intelligence – get empowered by the API economy


Do you find yourself drowning in a sea of data? Do you get overwhelmed by the number of event technology options and frustrated by how difficult it is to get them to work together to save you time?

APIs are the secret sauce to holding amazing events. They enable powerful event technology tools to share data and seamlessly integrate with each other. This connected data can save you time, improve your event ROI, and help you run more impressive events.

We’d like to invite you to the first in a series of free monthly webinars about Event Intelligence—designed to help you become a genius event manager.

This month’s webinar will help you understand how to select and implement different best-in-breed technology to create a unified solution for your technology needs. You’ll get actionable tips and downloadable templates that you can take back and implement in your day to day work.

By attending this webinar you’ll learn:

  • How to use tools like APIs to connect your data
  • How to use that connected data to improve event ROI
  • How to use event tech integrations to power content at your event that drives meaningful engagement


Hosted by Hubb CEO and founder Allie Magyar, you’ll learn from her fifteen years in the event management trenches.

Date: Wednesday, January 25, 2017

Time: 10 am PT / 1 pm ET / 7am NZT

The Event Intelligence webinar series is brought to you by The Event Tech Tribe. event-tech-tribe-logo-01Who are we?

The Event Tech Tribe is a collaborative ensemble of best-in-class event technologies that have chosen to work together technically, but more importantly, to coordinate at a client level. We’ve brought together similarly minded companies and built a way of working that puts the customer first. Every member of the Tribe is run by an experienced event professional, culturally hard-wired to think like an event planner, using technology to get results, rather than just for technology’s sake.


WiFi hotspot – resources to help you

WiFi hotspot – resources to help you


Wifi – the new basic human need!

It is vital the conference centre you choose for your next meeting can accommodate the demands your attendees will put on the broadband by connecting their devices.

Most attendees will have at least one device, more likely two.  They don’t just want to use the event app – they want to respond to emails, book tickets, post to Facebook, watch live streams….basically they want their online experience to be just like it is at home or work.

It’s a tough one for you as event planners.  Here’s our round up of awesome articles that can help you make your attendees happy.

Please comment with any others you have found so we can add to this list.

IACC’s broadband estimator

How to discuss wifi with the venue you’re considering

Our advice on Wifi in your venue

How to discuss your event wifi needs with the tech suppliers

Why poor wifi reflects on your brand – a PowerPoint to share with decision makers to convince them you need to invest in good wifi!

How to order enough bandwidth to satisfy WiFi demand at properties booked

Events on the Edge Part 2 – choosing event tech

Events on the Edge Part 2 – choosing event tech

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After a week on the show floor at #ExpoExpo I’ve learnt two things. Shows for show people are the same the world over!  And, despite our reputation as innovators, it’s clear we Kiwis are not the fastest off the block in our uptake of new technologies at our events.  This show had an app, a contact management system, social walls and more.

Unlike other key industries in New Zealand like agriculture and financial services that are constantly breaking new ground, our love of technology is much less apparent in the events sector. Month on month, ShowGizmo supports more events in Australia, the UK, the US and the Middle East than in New Zealand. Tellingly, our tech partners also report that moving organisers from their existing systems to newer/shinier/better ones is exceptionally hard. Social media is still an event innovation, gamification is mostly confined to ‘scan to win’ and ‘events as communities’ is a concept only really exemplified by the larger branding agencies with corporate clients.

Perhaps this is because relationships between event managers and clients are so well established; it’s harder to get new technologies over the line. Or because we’re scared to try something new in case it doesn’t work, and everyone (remember we’re separated by only TWO degrees!) will think we failed. Or simply because our rate of smartphone adoption was behind many other places for some years, our data speeds were and remain slower (only a few cities are even now on 4G) and our data costs are exorbitant.

Whatever the reason, or combination of reasons, we have some catching up to do. There are exciting times ahead though. Over the next decade, more than $2 million a year is slated to be spent to almost double the economic spinoff from Auckland’s business events sector to $430 million annually. It’s a critical investment; a bigger events industry will help tackle the problem of seasonality where tourist operators are not busy year round, and if Auckland secured just one percent of the events currently held in Australia, its conference sector would be boosted by 10 percent.  With more certainty we hope there’s more capacity to be brave and experiment with the new technologies available to us — not just the homegrown ones, but the global variety too.

Our strategy for working with companies hesitant to integrate new technologies into their events is to help them think holistically. Sure, we evangelise the many ways in which having a mobile app will increase an event’s ROI (naturally!!), but we also completely understand the need to manage the introduction of new technologies carefully and to understand the implications of each proposed adoption.  As a tech company ourselves we face the same challenges — which new systems to bring in, how to future proof etc.  It’s not easy, but here are three thoughts to leave you with:

                   Keep it in perspective.

Technology is just technology, its primary function is an enabler, so go back to first principles and think about what you’re trying to achieve. Reach more people?  Retain more?  Increase delivery efficiencies?  Make your team happier?  Put the competition in its place by demonstrating a unique value proposition? Every one of those objectives will have many different ways they can be achieved, and using tech might be only one option and possibly not even the best.  At ShowGizmo, we’ve always said that event apps are first and foremost highly versatile communications tools. In that context, what matters is what you want to communicate and to whom. If all you want is to communicate a simple message to a small audience, it may be that a simple -a low-tech whiteboard would be the right solution … and I can’t believe I just said that!

                     Think holistically.

It’s important that your systems talk to each other. In this day and age there’s no reason why not. If they don’t, get rid of the one that’s the island and always check out what integrations are standard when reviewing new tech.

              Go for quality every time.

You want the best, so ask for references, review the standards of other events your suppliers are supporting, etc.  Don’t go for a one-solution-with-everything-in-it and risk sinking to the lowest common tech denominator.  A brilliant event app might include a lack-lustre ticketing system as a bolt on; a slick and powerful registration system may have a ho-hum mobile app that’s not even really an app included in the package.

Don’t risk wasting your money, guarantee uptake of your event app – here’s how

Don’t risk wasting your money, guarantee uptake of your event app – here’s how

Follow the steps below when using the ShowGizmo system to guarantee a 50% uptake of your event app at your next event:

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Over the past four years we have run hundreds of events and have learnt a few things along the way! So here are our recommendations for you to achieve the basic benchmark of 50% uptake when using ShowGizmo for your next event:

1) Email attendees loaded into our system to get your app

Good timing is of the essence. Ideal lead times are:

  • Exhibitors/Sponsors and Speakers — two weeks before the start of your event.
  • Delegates/Attendees — one week before the event.

This will ensure each type of participant receives the email and engages with it when they are in the right headspace to do so.

We strongly recommend email inviting your attendees via our system as they will receive a unique link that will take them directly through to their in app profile where they can update their personal and/or company profiles with as much information as they wish. The more information the better, so evangelize the benefits of doing so which includes increased engagement levels for them.

You also want to focus on the key features that you want attendees to use (before and during the event). ShowGizmo includes an abundance of features that will be of more relevance to some types of attendees than others. You should be specific about which features you want your attendees to utilize over the course of their engagement with the app and why. For example, if you have a large conference program with multiple streams, encourage them to plan their time with the ‘My Schedule’ feature by confirming their attendance at the sessions they don’t want to miss. Another example would be if you have made Lead Qualification available to your exhibitors, stress the extra benefits of uploading their qualifying questions as well as their company documents and links before the event.

2)  Make your event website do the heavy lifting

If your event doesn’t include pre-registration, all is not lost. There are multiple activities you can engage in to ensure your attendees have the app in hand ahead of the event.

Be sure to display download links to your app prominently on the event website — to achieve the best results, it’s best to create a dedicated page with the event app details and links on it. The page content should be similar to the invite email above. We recommend:

  • Featuring a link to download the app for each device.
  • Listing the features you want attendees to be using and why.
  • Encouraging them to login immediately and update their profile.

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We love the potential apps offer for the paperless event and enjoy supporting our clients to move in this direction. If removing or significantly reducing the volumes of paper at your event is one of your primary reasons for using an event app, tell your attendees — in our experience, you will be surprised by their willingness to come with you on the journey. 

3) Harness social media

Leverage the living daylights out of your social media channels … and those of your main sponsors and speakers! As they say in all the best social media circles, ‘fish where the fish are’ — if you have decent follower numbers on Facebook, LinkedIn, Twitter or any other social channel, encourage them to grab the app too.

(One thing to note when pushing out to the public is to check the event access settings that have been set within our system. Settings range from completely open (anyone can login to your event app) to completely locked down (only those who have registered or those who have registered and know the password can access your app).

4) Make the most of the morning

There is a sweet spot at the beginning of any event to grab the attention of attendees. This is typically as they are arriving and getting sorted for the day; registering, getting badged, finding out what the wifi password is, grabbing a coffee, meeting up with old friends AND downloading the app. For best results, make the latter as easy as possible: Here are some of the tips we recommend to ensure you get great uptake on the morning of your event:

Give prominence to the download flyer that our team supplies you with:

  • include in all digital screen displays around the event.
  • print copies to be handed out as people register.
  • include (in a prominent position) within the conference handbook.
  • insert into exhibitor show bags.

Utilize the presence of your onsite staff:

We provide briefing notes and FAQs for your team at registration and elsewhere around the event. Having your on-site staff who know how people can download the app and answer the questions they are likely to be asked is a key part of being able to meet or exceeding your app engagement targets.

Incentivize your attendees to download by offering a sponsored prize:

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You can use the barcode scanner in the app for these competitions — it’s a great way for delegates to engage with exhibitors as well as offering them the option to enter prize draws.

Pushed for numbers on the ground to help with this? Get in touch with our support team and discuss getting a ShowGizmo App Concierge to your event.

5) MC Briefing

The first address in the morning is when the majority of attendees are a captive audience. It’s usually when any housekeeping information is covered: Where the toilets are, what to do in an emergency, the wifi password etc. This is the perfect moment to promote your app and how to download it.

The first address also offers a good platform to demonstrate the main features you want attendees to use. Focus on key ones that will add most value for your particular event type and audiences. If live polling is mission critical, then get the MC to demonstrate how it works by doing an instant poll on something generic  — ‘What is the most pressing thing facing our Industry?’

As the MC goes through this process a few things will be happening:

  • attendees who haven’t downloaded the app so far, now will.
  • they’ll learn how to use this feature.
  • they see the results displayed on the screen while voting. This underlines that the app is working and will be a powerful tool throughout the event.

Don’t have a suitable opening address? Consider making an announcement over the PA system or sending out some posts via your social channels as many people will be looking at these feeds on the first morning.

6) Additional tips and recommendations

We have deployed the following things successfully at events and have found they can really increase your uptake rates:

  • Slides at the start of sessions and during breaks that show how to download the app. Using QR Codes for this is a great idea, and we can easily supply.

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  • Provide volunteers with t-shirts that have scannable QR Codes on them or phrases like ‘Ask me how to get the app’.
  • Put up stickers in bathrooms to allow attendees to scan and download the app.

7) Tap into our experienced team

If you want any assistance with any of these activities or to try something new, please get in touch — this is something we’d like to get ‘done with you’.

Getting stuff done with our clients is what we’re here for; you win, we win. So, once you have uploaded all of your event information into the dashboard, and checked it’s all good to go through your event in ShowGizmo (or your branded app) under ‘My Events’ let us know. Email and our team will be on hand to work through any particular features that you/we feel could benefit your event and really ramp up the experience for your multiple app attendees.

And remember, in promoting your app, you can never use too many channels. People are there for specific reasons. Hearing about a valuable tool that can help them add value to their event experience and increase their engagement options during and after the event is always going to be of interest … and not when they’re queuing in the taxi rank on the way to the airport.

We started by saying we could guarantee a particular outcome. Yeah right you might say. But if you roll out these tactics in full at your next event, we do guarantee that you will achieve more than 50% uptake of your app. What have you got to lose? Get in touch with us today



We’re all big fans of DIY (not just our CEO who built her own home out of a sixty foot wooden fishing trawler over the last eight years!) because when you have the tools, the knowledge and the time, there’s no-one better than yourself to get the job done.

As busy meeting planners though, sometimes there’s no time.

Sometimes you’re just a little bit out of your comfort zone faced with all the technology options in front of you, and sometimes you’re on your own with a hundred other responsibilities on your shoulders.

But you’ve committed to engaging your attendees with an event app, and you want to ensure maximum uptake, excellent ROI and, frankly, delighted feedback from your stakeholders – and why not?!

So if you can’t DIY, then let’s get it DWY.

Done With You.

It’s your event – and you know it best.  So you can give our experienced team an overview of your objectives, access to the information they need to build your app and your critical path dates – and away they go.  Your account manager can be reached by email or phone, will schedule regular briefings for you and will train you and your team at a time that suits so you’re empowered but not encumbered.  We also provide a suite of support materials to take the pressure off, and increase engagement:

  • briefing documents for all your onsite staff
  • speech notes for your MC to introduce the app and key features
  • slides for your AV team to use in between presentations, to promote the app and evaluations/ratings you’re using
  • download flyers you just have to print off and put up in your venue
  • powerpoint slides to help you sell sponsorship options
  • instructions for your AV team on how to display your event feed and your live polls

“The ShowGizmo team was an absolute dream to work with. From the planning stage with the sales team, to the marvelous production team who were always available to answer questions and make changes (even up to the last minute!), the professionalism and speed at which the team completed our requests made working with ShowGizmo a flawless experience. Our post event report showed that 98.5% of our attendees used the app more than ten times and we couldn’t be more pleased with these results. We look forward to continue working with such an innovative, customer focused company for all of our event app needs! – Jeannie Dyer, Eventing The Future 2015 Organiser

We’re standing by 🙂

team at meetings