ShowGizmo acquires Feathr’s mobile app business

ShowGizmo acquires Feathr’s mobile app business

feather + SG

ShowGizmo, the leading event app company in Australasia has acquired Feathr’s ‘mobile apps for events’ business portfolio. The partnership comes as ShowGizmo continues to move into the American market.

Over the past year Feathr has repositioned themselves, focussing their business more on their event analytics and digital advertising. Feathr co-founder, Aidan Augustin felt that ShowGizmo was the perfect partner to acquire their mobile app business, he said, “they [ShowGizmo] provide top-notch customer service and continue adding new features at an aggressive clip.”

The acquisition has come during an exciting time for ShowGizmo who are currently expanding into the U.S. market. Their market expansion has lead to several new additions to their team, most recently the appointment of several new positions including, VP, Head of Production and Client Services and CTO.

ShowGizmo’s CEO, Marie-Claire Andrews said, “Our partnership with Feathr has helped accelerate our presence in the competitive U.S market space,” she added, “we are also delighted and looking forward to be working with new clients.”

The International Association of Fire Chiefs recent event, ‘Symposium in the Sun’ was one of Feathr’s first clients to use ShowGizmo under the recent acquisition. Event organiser, Chief Shane Crutcher, experienced great success with ShowGizmo building on previous successful years with Feathr. All of ShowGizmo’s acquired Feathr clients have so far experienced a positive reaction from delegates – recording an average 75% app uptake to date.



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