Achieving event app success and measuring it

Achieving event app success and measuring it

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Penguins are a UK based event agency who have been running brand/product launches, conferences, parties, experiential and reward/incentive events for the past 30 years, including over 300 events a year in the UK.

We have built Penguins their own branded Event App which they have already deployed at multiple events this year

They have run a report on their current statistics of the app at their events and how they achieved success and measure this. These stats as well as their insights into the world of mobile event apps are available for you here: http://www.penguins.co.uk/docs/default-source/default-document-library/penguins_research_paper_v2.pdf?sfvrsn=0

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