We’re hiring – Sales Person – Wellington (NZ) based

We’re hiring – Sales Person – Wellington (NZ) based

ShowGizmo is looking for another amazing sales person to help us find and close new customers in the events market throughout the world. Previous technology sales experience is preferred but not essential.  What is essential is that you love mobile, you’re intrigued by making events more awesome, and you’re motivated by solving client problems and closing deals.

If that’s you – read on:

The role requires a good understanding of attendee, exhibitor and organiser needs for conventions, tradeshows and conferences.  Hands on experience in developing, deploying or selling event technology or running events will be a big plus for you.

As a sales representative you will be responsible for developing new business and closing deals.  Our team and continuous layered marketing efforts across Australia and the world will help you prospect, so you can focus on pitching and closing.

Things we need you to be great at:

  • closing business
  • asking questions, listening to answers, positioning our product competitively
  • figuring out what is working and leveraging this
  • forecasting accurately, hitting your numbers, being a structured sales professional
  • telling the truth, selling with integrity, honouring our customers and our team
  • creating and conducting customer presentations and proposals via GoToMeeting
  • negotiating pricing and contract terms and conditions
  • effectively co-ordinating all aspects of the sale from start to finish to new sale
  • working collaboratively with our other sales team members – this is NOT a role for a ‘hustler’, ‘killer’ or other aggressive type temperaments.  There’s room in the events industry for everyone to win, especially with our awesome product.

Your experience and who you are

  • sales experience preferred but also happy to hear from brilliant business developers, rainmakers and anyone who knows they know how to influence and negotiate
  • knowledge of selling technology/service solutions
  • strong face to face AND over-the-phone sales consultative skills
  • exceptional interpersonal skills, customer focused, goal oriented, self motivated
  • a team player – we have other sales team members who you will work alongside and support to ensure the right people are closing the right deals so we all win
  • ability to learn, use and enjoy technology
  • ability to work efficiently in a high pressure environment

The role has a base salary and an uncapped commission plan.  The world is your oyster.

It’s based in Wellington and we’d like someone to start early in 2015

Contact Marie-Claire (marie-claire@showgizmo.com) for more information.


Introduce a friend to ShowGizmo before Christmas and both get 50% off

Introduce a friend to ShowGizmo before Christmas and both get 50% off

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It’s been a great year at ShowGizmo and we have a lot to be thankful for.  In particular, we’re thankful for all the great people who have used our products and services over the last three years. And what better time to recognise this than on Thanksgiving Day?

In the spirit of the occasion, we’re offering all current clients a 50% discount off your next app license when you introduce a friend to us. Event better, your friend will also get 50% off their first app license!

All you have to do is direct any friends you think could benefit from ShowGizmo to showgizmo.com/trial and get them to enter your name in the ‘referred by’ box. We will then send you both a quote for 50% off the event of your choice — the quote will be valid until February 28th (when the contact needs to be signed).

Thanks again for your support and we look forward to creating more great event experiences with you next year!
    *Friend needs to be a first time ShowGizmo user
    **Standard ShowGizmo license only, branded apps are 10% off
    ***Discount honoured for any event but offer expires February 28th 2015
Launching our App Concierge Service

Launching our App Concierge Service



“Having ShowGizmo onsite for a significant internal conference was one of the most valuable decisions we made. The team brought innovation, expertise and a client-first approach to every interaction. ShowGizmo understood how the app fit into our broader social and digital strategy and ensured the features worked to enhance the experience for our employees. Feedback from participants showed an overwhelmingly positive response to the app and many commented on how it lifted the conference. A primary goal of the event was to elevate social dialogue and engagement particularly during keynote sessions – with features such as polls, Q&A and the event feed, we not only achieved this goal, we exceeded expectations of the business. What a pleasure it has been to work with the ShowGizmo team – a seamless experience with outstanding results”


Attendees at events want more engagement – they want to participate and they’re using your event app to do it.  As a result there’s more to think about on the day – live polls, live Q&A, lead capture, celebrating game winners – and we know event organisers are already HECTIC on the day.

So we’ve launched our App Concierge service. In the same way a hotel concierge knows all the facilities, areas of interest and how to get around the hotel, our ‘App Concierges’ understand our app features, how you intend to use them and will be onsite at your events to be your sidekick, the go-to person for all app support.

What will they do?  Any number of these things as you need:

  • assisting participants at registration to download the app
  • making tweaks to the agenda
  • adding a live poll
  • facilitating in-app Q&A
  • handing out exhibitor QR code posters
  • generally being on hand to answer the event producers last minute questions, and requests for advice

We charge a daily rate for the service, and usually suggest that our concierge is on site for at least the first part of the first day – registration through to lunch time.  Depending on the size of your event that’s enough to really maximise uptake and answer the typical questions.  We might also discuss having them available to directly facilitate polls or Q&A at specific sessions.

This service does not replace the standard, strategic communications support we offer all our clients – which also includes onsite briefing sheets and documentation for your own app champions who’ll be onsite.

Email us for more information (info@showgizmo.com) and to see if an App Concierge is what you need to really guarantee attendee engagement and ROI.

10 ways to get an app at your event without cutting the coffee budget

10 ways to get an app at your event without cutting the coffee budget

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Recently a fellow event app provider, QuickMobile, published a report about mobile event apps from budgeting to favourite app features. Nestling amongst this in a section on ROI was the startling intel that a mobile app can cost less than half of what is typically spent on coffee per person (at a 3-day conference) and that an app offers way more value than a cup of coffee. Ergo (although this was not one of the report’s conclusions), the cash-strapped event organiser might do well to consider axing the coffee budget in favour of an app. The very thought!

Let’s face it, most of us cannot function without coffee. In fact, recent studies have shown upwards of 95%1 of event participants actually need their caffeine fix to enjoy an event. As fervent coffee consumers ourselves (our CE Marie-Claire Andrews is even a shareholder in a coffee roastery), and with the knowledge that coffee is a key ingredient in the production of mobile apps, especially last minute ones, we could not morally, or ethically, suggest that coffee budgets are cut in favour of event apps.

So we have come up with a winning compromise. Unselfishly, and in the interests of the greater event-going community, our coffee-addicted event app monkeys team took a quick break from business as usual, sacred brews in hand, and brainstormed 10 top ways to get an event app WITHOUT making the supreme sacrifice and going cold coffee turkey.

1. Increase attendance and ticket sales by making your event awesome

Apps make events more efficient and give better returns for exhibitors and a better experience for attendees. They increase your audience. They increase options for communicating with attendees. They can take your event beyond the “event” into the unknown; the usual greyzone before and after the event.

With more and more organisers  including apps as a core piece of the event toolkit, attendees are noticing the events that have not. We get comments all the time from organisers telling us how much they’ve enjoyed using ShowGizmo at their events. It’s great to see the innovative ways organisers and attendees use our apps, often things we haven’t thought of. Don’t miss out on these benefits. Your attendees, your exhibitors, and your stakeholders will thank you .. and talk about how much they’re enjoying it over … er … their coffee break

2. Add value to your event by deploying new technology

You can think of event apps as a foundation—  a glorious foundation from which you can deploy any number of interactive, engaging technology options. Some of these, (already built into all of ShowGizmo’s event apps), include live polls, support for iBeacons (little hardware devices that enable location based behaviour like automatically opening the ticket when you walk in to registration), push notifications which let you communicate important messages to attendees in real time, and social collaboration tools like our event feed.

All of these can add value to your event and give you an edge in the super competitive event space … something to celebrate with an Irish coffee perhaps?

3. Sponsors sponsors sponsors

Let’s face it we all love (and often need) sponsors. Many events already have sponsorship options in play like brand placement, advertising, and preferential positioning to create value for sponsors who in turn help make events possible. Event apps add many new options for sponsors to engage with attendees. Some of these include banners, interstitial messaging, “app sponsorship”. Unlike placement on banners and physical presence at your event, sponsorship in event apps can have an effect well before and after your event as attendees will keep going back to your app to review event content, connect with contacts, and get updates. You could even … get a coffee sponsor and promote them via your app.

4. Reduce printing costs

Reducing printing costs can be one of the most beneficial outcomes of deploying an app at your event. Printing is expensive, time consuming, and can be logistically tricky to manage. We shouldn’t need to mention all those dead trees and the huge wastage. By using an event app you can cut printing dramatically, or completely. Further, event apps can be updated at any time, meaning stick-on schedule changes on your printed programme and change announcements in your keynote can be a thing of the past. While we’re on the subject of waste, think about bio-degradable coffee cups or sell event branded re-useable ones that attendees can take with them.

5. Cut the swag

Everyone has too many stress things and who needs another 256 MB USB stick (that doesn’t even fit a bad quality Game of Thrones episode!). And we all know those eco bags are going straight in the bin. Many of the benefits you are aiming to get with swag (loyalty, sponsor brand exposure, etc) can be better achieved in less wasteful ways. The uplifting aroma of freshly ground coffee as they walk past will ease their pain and underline the gain.

6. Improve efficiency and effectiveness of your event for your exhibitors

Exhibitors come to your event to get leads and to get their products or solutions in front of your attendees. Exhibitors will pay more to come to your event, and come more often, if they get more of these things. By replacing lead forms and business card bowls with mobile app lead generation (like our lead qualification product) and digital attendee profiles, exhibitors can get more leads and better data for each lead, as well as more robust and reliable ways of communicating with potential leads. Featured presence in the app for selected exhibitors can also assist with exhibitor brand exposure, even to event participants who might not make it to their booth or stand in person. Also let’s face it, apps + coffee = better efficiency.

7. Replace expensive legacy technology

Handheld lead trackers. Voting handsets. Door scanners. Separate, dedicated hardware for all of these things — why? It reminds us of the bad old days when  had to carry a separate Palm Pilot, cellphone, and camera. Jokes aside, all of these functions are costly to deploy, require dedicated on-site staff (which you pay for by the hour), and also happen to be available in mobile apps, many of them in built-in to ShowGizmo already, and at no additional cost to you. Another 1,000 attendees get to have coffee:)

8. Skip the Kopi Luwak

Avoid the temptation to try and be a trend-settter with the unbelievable civet coffee [http://en.wikipedia.org/wiki/Kopi_Luwak]. This product combines coffee berries and Paradoxurus hermaphroditus in a box for a few days, and then people brew the result. OK it sounds er, great, but who needs it?.It’s also inhumane — give the civets a fair go and use any one of the fantastic and ethically produced coffees on the market.

9. Put an app in your budget

Include your app in your preliminary budgeting. Then plan (coffee in hand) how you will use it to build engagement not only during but before and after the event. It is one of the most, if not the most engaging channels you can use to communicate with your event attendees. And it doesn’t have to be expensive. ShowGizmo has options starting from $1000 for one event and less for several.

Planning ahead will also give you more options. For example you could reduce costs by utilising a multi-event version of your app over the year.

10. Cutting coffee from events is a sign of the End Times

There you have it. Being producers of event apps, we naturally had a robust debate about the possible downsides of recommending that event organisers keep the coffee budget when it could be reallocated for our benefit. But we know, deep down, in our caffeine saturated enriched little hearts that there is no parallel universe in which we could ever advocate for caffeine-free events. Keep the coffee …please.

BRB, Coffee.

1. may not be actual science

From the Show Floor – CINZ Conference 2015

From the Show Floor – CINZ Conference 2015

Conventions & Incentives NZ (CINZ) held its annual conference in Rotorua last week.  Each year a different region hosts the conference, and shows off its best tourism and incentive hotspots and suppliers.  In a way that choice sets the scene for the event as a whole, which I’ve realized (having now been twice) is heavily geared towards the venues and destinations.

The event has been a staple in the NZ scene, and there were high expectations of something special this year, given the new CEO taking her position 6 months ago.  I really enjoyed last year’s event in Nelson, as an aside, mainly because it was focused so heavily on collaborative strategic planning for the direction of CINZ given the departure of the incumbent CEO and the new appointment.  So I was hoping that not too much would be different!

Starting with the disappointments…

MC – no, not me, but Greg Ward! I missed the amazing Greg Ward as MC, who knows our industry so well and connects us all during the year.

Length of sessions – I wished the concurrent sessions had been 45 minutes each, not 1.5 hours and had been repeated.  Being a speaker who takes six weeks to prepare a presentation, only to find an audience of 9 people and no means of recording the presentation, the opportunity to reach two audiences would have been welcome.  As a delegate, the content was compelling, but choosing only one option each day too hard.

Demographic – of the roughly 200 participants, almost 10% were from the organisers and key partner Tourism NZ.  There was a distinct lack of suppliers and PCOs – and some venues were sending multiple participants which meant networking was limited.  80 organisations represented meant I met only three new people.

No technology.  We barely used the Q/A handsets.  Our app was accessed by only 8 people.  There was no streaming to outside locations, no capture of content for further use, no requests for slides from presenters for sharing on SlideShare.  For an industry event, this felt like ten years in the past.

Good things…

More choice of content – this year there was more emphasis on the conference content.  Not surprising I guess as the theme was ‘educate to innovate’! As well as presenting a workshop on day 1 (one of four concurrent sessions variously addressing personal or technical development)  I attended three interesting keynote presentations – two from within the industry (Tim Alpe, CEO Jucy Group and Mercedes Trautwein, EVT) and one ‘inspirational’ speaker: Dr. Paul Wood who, after having murdered his drug dealer, spent more than a decade in prison during which time he graduated with two degrees and started his doctorate.

Event Design – the conference venue (The Energy Events Centre) was spacious and the designers made the most of the drama, giving us an inspirational stage set up, and flanking screens to support presenters.  And the CINZ team attention to detail (YAY! The lolly bar came back this year!) included varying the ‘swag’ on the table each day.  Thank you for the NZ themed Christmas decorations in particular ☺

Great entertainment – the CINZ team chose the Skyline restaurant for dinner on the first night and delegates were treated to the most amazing buffet dinner!  As a vegetarian it’s not often I get up for seconds and thirds…and fourths!  Their American themed final night went down well, and the troupe that performed for more than four hours (singing, dancing, comedy, the works) could have been equally at home on a big city stage anywhere.  And dressing up really breaks down the barriers between colleagues, so you become friends!

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