NZI is one of New Zealand’s largest and most well known insurance brands. Each year NZI stages the Top Broker conference for their broker network. We started working with NZI for their 2012 event in Fiji. This year was an extra special event as they celebrated Top Broker’s 10th anniversary in Australia’s tropical North Queensland.
Attendees were treated to a line-up of exceptional speakers and some special guests to inspire and entertain them. But it wasn’t all business — they also had the opportunity to enjoy some of the great activities on offer in the area such as snorkeling, white water rafting, deep-sea fishing, and jet boating.
“Top Broker is one of the most anticipated events on the insurance industry calendar. Each year we aim to exceed our customers expectations and create an experience to remember. Trying to find new and interesting ways to communicate and interact with our customers is an ongoing challenge. We were pleased to partner with Show Gizmo and discover how a customised app could create an exciting new touchpoint with our customers and enhance their conference experience.”
Sarah O’Dea, Broker Experience Manager, NZI.
For the last two years (2012 and 2013) NZI has used our branded mobile app to enhance the experience. Their requirement was to deliver a customised version for each attendee and their partners so they would have all the information they needed on their phones. Attendees needed to be able to download the app before they travelled in order to be able to review all the information in offline mode and not rack up hefty roaming charges.
We built a completely new feature ‘My Flights’ and configured existing features to display their unique event elements. The itinerary tab allows each person’s travel itinerary to be pre-loaded, so they have access to a digital version at all times. We used the multi-track programme function as a way of including partner activities so they can view their own and their partner’s personalised schedules. One of the benefits of our ShowGizmo branded apps is the ability to change any content up to, during and after your event, but in this particular scenario, establishing a cut off point when the information had to be loaded was a critical part of the planning
“With the increasing popularity of smartphones, there’s an expectation that up-to-date information is always available at our fingertips. Our customers are always on the move, so it was important for us to create a convenient and hassle-free way to engage them – the app helped us achieve this.
The versatility of the app means that each year we can build on the functionality of the previous version, to continually improve and enhance the experience for our customers”.
In a nutshell
- Own brand app developed on iPhone, BlackBerry and mobile web
- Customised with travel itinerary feature
- One source of event information
- 81% of attendees used the app.
- 77% used the app more than 10 times.