You know the saying; builders always live in the worst homes. Or dentists have the worst teeth. Well, I don’t think events for events people are cutting it when it comes to showing our industry off. A wildly sweeping generalisation perhaps? Well, yes, I can think of some exceptions (including Meetings 2013 here in New Zealand) but, as a rule, we need to shake ourselves up a bit.
Why? Well, our so called showcase events are not showing off the true flavour of what’s going on. For example, we’ve just completed our listing for a large event offshore next month. We had to choose a primary category for our business. No ‘Event Apps’ in the list. No ‘Event Technology’ even. I was tempted to choose ‘Fireworks’ (oh yes, they get a whole category) or perhaps ‘Flora’, as our apps are pretty, but settled on ‘Software’.
And when I look at the list of exhibitors, I can see plenty of venues, caterers, swag providers (don’t get me started) entertainers and magazines but very few tech companies. I guess if we’re not welcomed with our own categories, we might not turn up.
Unless you’re living in a cave (with no wifi), you’ll know that the growth of mobile technology has been unprecedented. Studies from Cisco indicate that mobile technology will continue to grow at an enormous rate – by 2016, one-quarter of mobile users will have more than one mobile-connected device and 9% will have three or more mobile-connected devices.
As our lovely friend Corbin Ball said to us last year: “We will see a very significant increase in mobile apps for events in these next two years. Two years from now, if you don’t have a mobile app for an event, people will question why your event is behind the times.”