A new tradeshow era is dawning courtesy of man’s new best friend – the smartphone.

A new tradeshow era is dawning courtesy of man’s new best friend – the smartphone.

strong>A new tradeshow era is dawning courtesy of man’s new best friend – the smartphone.

Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME), Reed Travel Exhibitions (RTE), have selected ShowGizmo, a smartphone event application, to be the official event app for visitors and exhibitors attending the show in Melbourne on the 21 and 22 February 2012.

The introduction of ShowGizmo to AIME during its 20th anniversary year is a move designed to keep the AIME experience up-to-date allowing attendees to plan their time, share and connect information using their phones.

With over 850 exhibitors from more than 50 countries, AIME will give corporate and special event organisers access to leading suppliers covering all aspects of event planning and production.

Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME said the introduction of the ShowGizmo app was a great opportunity to utilise technology in a meaningful business context, “Up until now the only option at exhibitions involved exchanging business cards and collecting literature – the ShowGizmo app means that the same information can be gathered in a more convenient way. Apps are so widely used in our everyday lives, that it’s not a big leap to see the potential within the event context.  We chose ShowGizmo because it offered more options and the app is easier to use than other products on the market,” Ms de Swart said.

ShowGizmo is free to AIME attendees with Android, Blackberry and iPhone devices.  All they have to do is download ‘ShowGizmo’ and enter the event password which will be provided in advance to all registered attendees. ShowGizmo Marketing Executive Josh Dry explains that the use of smartphones will make it easier to get value out of event participation, “We’re not far away from the time when the only thing attendees will need to remember to pack when they go to a tradeshow or conference is their smartphone.  Using these clever little devices will free up time and make it much easier to get full value out of their participation, so attendees can concentrate on the important things such as networking and doing business,” Mr Dry said.

The 20th anniversary of AIME, owned by the Melbourne Convention + Visitors Bureau (MCVB) and organised by Reed Travel Exhibitions (RTE), will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia.