First ShowGizmo representative appointed for East Africa, Kenya

First ShowGizmo representative appointed for East Africa, Kenya

We're stoked to welcome George Kiarie to the ShowGizmo global team – leading our market entry into Kenya!  George is the owner of MG Promo, a marketing and promotions firm who provide their clients with corporate merchandising, sales, promotions and event services.  George has been spearheading the use of QR codes at events in Kenya and the great feedback from clients prompted him to connect with us.  When he's not mobilising events, you might find George on the football pitch or working as Minister of Education at Ntinda View College…

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A new tradeshow era is dawning courtesy of man’s new best friend – the smartphone.

A new tradeshow era is dawning courtesy of man’s new best friend – the smartphone.

strong>A new tradeshow era is dawning courtesy of man’s new best friend – the smartphone.

Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME), Reed Travel Exhibitions (RTE), have selected ShowGizmo, a smartphone event application, to be the official event app for visitors and exhibitors attending the show in Melbourne on the 21 and 22 February 2012.

The introduction of ShowGizmo to AIME during its 20th anniversary year is a move designed to keep the AIME experience up-to-date allowing attendees to plan their time, share and connect information using their phones.

With over 850 exhibitors from more than 50 countries, AIME will give corporate and special event organisers access to leading suppliers covering all aspects of event planning and production.

Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME said the introduction of the ShowGizmo app was a great opportunity to utilise technology in a meaningful business context, “Up until now the only option at exhibitions involved exchanging business cards and collecting literature – the ShowGizmo app means that the same information can be gathered in a more convenient way. Apps are so widely used in our everyday lives, that it’s not a big leap to see the potential within the event context.  We chose ShowGizmo because it offered more options and the app is easier to use than other products on the market,” Ms de Swart said.

ShowGizmo is free to AIME attendees with Android, Blackberry and iPhone devices.  All they have to do is download ‘ShowGizmo’ and enter the event password which will be provided in advance to all registered attendees. ShowGizmo Marketing Executive Josh Dry explains that the use of smartphones will make it easier to get value out of event participation, “We’re not far away from the time when the only thing attendees will need to remember to pack when they go to a tradeshow or conference is their smartphone.  Using these clever little devices will free up time and make it much easier to get full value out of their participation, so attendees can concentrate on the important things such as networking and doing business,” Mr Dry said.

The 20th anniversary of AIME, owned by the Melbourne Convention + Visitors Bureau (MCVB) and organised by Reed Travel Exhibitions (RTE), will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia.

iPhone v4.1 update

iPhone v4.1 update

Updated version of ShowGizmo just released in Apple App Store.

Producers can now categorize exhibitors/sponsors. Attendees view exhibitors by their tier or cluster, producers choose how to categorise them giving their stand out exhibitors or high level sponsors more.

Producers can also upload more links and documents about their show (local interest, specials, hotel offers etc). As well as more URL's to send people to your social media channels or custom pages for the event.

The new update is across all Apple products with Blackberry and Android releases expected within days.

Please download the new version through your app store or via this link and feel free to rate our app – letting us know what you think.

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2012 – the year smartphone revolutionises and mobilises

2012 – the year smartphone revolutionises and mobilises

The Showmanator Says “2012 the year smartphone revolutionises and mobilises”

What a year it’s been for mobile technology in general, but that’s nothing to what 2012 will bring – talk about the perfect storm!  Here are ten reasons why event smartphones apps are set to become the ‘must have’ accessory:


1. Mobile web just isn’t cutting it – the extra functionality, interaction and up-to-the-minute information offered by smartphones will finally win over the luddites whose heads have been well buried in the sand thinking it’s enough to create a mobile version of their website.  Not any more!  As more people convert to smartphones, the pressure will be on event producers to offer the fuller experience delivered by native applications for the different smartphones and tablets.
2. The Android factor – phones running on the Android operating system are predicted to account for 50% of the smartphone market by 2015, a trend that’s already well underway.  The Android operating system offers a great experience across a wide range of mobile devices, many at genuinely affordable prices.  Android is no longer for geeks alone – it’s going mainstream in a big way and the number of apps for Android just keeps on growing. The big loser?  Blackberry.
3. Proliferation of iPads and Tablets – offering all the functionality of smartphones but on a grander scale, these ‘puppies’ are changing how people work and opening up amazing possibilities for event producers to manage their events in real time.

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